To highlight the wide range of products, the strong promotional activity and the brand’s speciality reputation, featuring: the widest product range in fitness, unbeatable prices, the best offer to the fitness fashion target and the best brands.
We took the gym concept and applied it to the POS. We then recreated a gym scenery, not forgetting the fashion tone that inspires fitness practitioners and the appliances that call the attention of the male audience. Therefore, we invited all Portuguese people to discover the new Sport Zone collection, from the store’s entrance to the seasonal and permanent areas.
The store traffic significantly increased, assuring high visibility and success of the remaining goals of the action.