Refrige | Coca-Cola Happiness Factory

Idea

Coca-Cola’s production factory was closed off during 3 days and we toasted the employees with… happiness.
To achieve this we created an exclusive design and transformed an ordinary factory into a Happiness Factory.
We used some of the brand’s crates (over 7.000 of it) as decoration items as well as product packs and
giant images of heroes from the Coca-Cola ads.

The seats were specially forged from Coca-Cola boxes. We also installed two giant screens and a surround sound system.
In the outside area we created a food court using the brand’s trucks as part of the scenario.
The entire video map projection and the lighting was design to amplify the various areas.
We then added a museum, coaching rooms, a band and some fireworks as the cherry on top of the can.

Result

600 happy people.