Purina Gourmet | Gourmet Moment 2016
Challenge
The brand Gourmet is a distinguished market leader, although it has a low notoriety (42%).
One of the objectives was to maintain the consumer base and to attract new clients.
Taking advantage of the Christmas season, the client considered this campaign to increase consumption frequency and baseline sales.
Also, creating a strong and consistent moment of communication in all the important points of contact for the brand.
Idea
Increasing notoriety reinforcing the leading position through the acknowledgement as the best food brand for cats.
For this purpose, we transformed the word Gourmet in just one meaning – Lifestyle.
Gourmet could be considered as a spiritual state, a way of life, an attitude of constant searching for the best cuisine products.
Results
With this project, through the activation at the point of sale, we managed to increase the brand´s notoriety, its sales and the consumption frequency.