P&G | Gillette Flexball Activation

Challenge

Announcing the launch of the new Gillette Flexball to store managers, directors and to the consumer. Involving the sales force in the brand activations.

Solução

We developed the activations for this release in two different levels. For the sales force we decorated their office with elements from the campaign. Inside the store we created a scenario using elements taken from the campaign and the Gillette experimentation area. Those who wished to participate could even shave for free with the assistance of a professional barber.