To introduce the Continente brand at an event that attracts 500.000 people, linking the brand to culture. To sell Continente products.
We created the “Continente Caravan”. A caravan with an appealing look and Continente branding, where we provided the brand’s products (soups, sandwiches, snacks, cream puffs, popcorn, chips, wine, water and juices). The caravan also had an external support area with tables, chairs and parasols.
The success of the Continente Caravan was obvious. It continues to be present in Continente events, bringing the consumer closer to the brand.