Continente | Continente Caravan

Retail
Events

Challenge


To introduce the Continente brand at an event that attracts 500.000 people, linking the brand to culture. To sell Continente products.

 

Solution

We created the “Continente Caravan”. A caravan with an appealing look and Continente branding, where we provided the brand’s products (soups, sandwiches, snacks, cream puffs, popcorn, chips, wine, water and juices). The caravan also had an external support area with tables, chairs and parasols.

Results


 

The success of the Continente Caravan was obvious. It continues to be present in Continente events, bringing the consumer closer to the brand.

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