Juega y gaña con Coca-Cola | Mobile Game
Challenge
To suggest a brand activation at the POS to be held in Spain, in order to communicate the new image of the Coca-Cola cans and help the consumers to memorize it.
Solution
UP Partner suggested a game optimised for tablets, in which the player had to identify the pictures of the new cans and match it to the “old” ones. As a reward, each time a participant played the game he would enter a draw to win a prize among a series of possibilities: tablets, mini refrigerators, sunglasses, etc..
