CIN | Pop-up Store

Retail
Events

Challenge


To communicate in a temporary store CIN’s service “Paint before Painting”.

 

Idea

We recreated the “Paint before Painting” concept inside a popup store in the Mar Shopping Center, providing the same tools that are available in the brand’s stores. Consumers were able to test CIN’s paint colours before actually painting their rooms at home.

We associated an iconic MDF structure to each painting tool and transformed the space into an art gallery with a touch of color. In addition, there were free workshops available featuring topics about color and painting tips.

Results


93% of the people who visited the store said they would like to visit it once more in the Shopping Center. 69% considered the store provided a true interactive experience.
In a scale of 0 to 10, the overall satisfaction rate was 9 and the average recommendation rate was 8.

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