CIN | ChromaGuide Launch

Challenge

Presentation of the new color catalog – CIN ChromaGuide – in a innovative and original way, through a unique event that brought together in a single day different target audiences.

Solution

We created an interactive animation which combined real dancers with three-dimensional images projected on a huge LED screen. The whole scenario changed throughout the day, according to the different audiences and different senses (color, image, light, information).

Result

A high impact and versatile event, composed of three moments within a single event.