BNP Paribas | Spot The Ball | Mobile Game

Digital

Challenge


To create a game that would boost the bank’s booth and obtain more participants’ contact information in corporate events.

 

Idea

Taking advantage of the brand’s connection with tennis (BNP Paribas is a tennis sponsor since the 70s), we developed a game (Spot The Ball). In this game the player looks at a photo of a tennis match moment and chooses the spot where the tennis ball that is missing from the picture would be.

The participation data of each player is recorded and accessed via a backend and at the end of each day of the event the winners are announced and receive their award in the booth. The game was developed in English In order to allow its use in events in different countries.

Results


More than 100 participations per event.

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