Alegro | Alegro Ink @ Optimus Alive Festival
Challenge
To reach the festival’s audience (Optimus Alive)
with a low budget.
Concept
Under the Alegro Ink concept, we developed an integrated campaign that exceeded all expectations.
We used the Alegro Shopping Center to provide an exclusive car park to the festival-goers.
Inside the Shopping Center and on Facebook we implemented a brand activation with QR Codes, offering 45 tickets (1 double ticket per day) for everyone that got the code right – those QR Codes were scattered through all of the stores.
Festival
We transported the festival-goers (from the park to the Festival) in branded buses with lots of entertainment inside (we took 7,000 people to the Festival) and in good company.
At the Festival we created a very special booth – the Alegro Ink booth. It was a studio for temporary tattoos made with stencils by tattoo artists.
This experience enabled one of the most dynamic and striking booths at the Optimus Alive festival..
Results
The Shopping Center attendance rate increased by 15%.
More than 2,400 vehicles were parked.
3,000 tattoos were applied.
7,000 people were driven to the festival.
12,000 people visited the booth.
Related work.
Retail, Events
CIN | Pop-up Store
