Procter & Gamble developed a campaign to mark the launch in Portugal of the super premium segment of hair care, through the Pantene Expert brand, counting with a flagship store created by UPPARTNER.
This is Pantene’s first flagship store in Portugal and the campaign created by UPPARTNER also counts with special materials for the store’s linears, with a special highlight for the new segment among the hair care products.
This temporary space will be at Colombo’s Continente store until December 1st, offering the opportunity to try a wide range of products for free.
News Source: Briefing Magazine